Bernardo Pereira's profile

Concept Measure Tape




Measuring Tape - New Approach

This project began with choosing, observing, describing and analysing an object from our daily lives.
The analysis of this product focused on aspects as diverse as possible, namely FORM, FUNCTION, TECHNIQUE and EMOTION.
The object chosen for this study was a 5-metre measuring tape represented by sketch below.






Creative Development

In the next phase, project opportunities were identified that arose from the object that had been analysed previously, so that unresolved problems and/or margins for innovation were identified. Moodboards were proposed for 2/3 proposals with different concepts for solving the problems identified and/or exploring the areas open to innovation, which were communicated through drawing and words. 

The re-design should always address problems that were poorly resolved in the initial object, functional improvements, the use of different materials, technologies, colours, finishes, changes in "genre", etc.








Materialisation and Visualisation

The most promising concept was selected for development. The concept was refined through two-dimensional drawings for formal definition and generic dimensioning, as well as study models.

This was followed by detailed three-dimensional modelling and the creation of renders of the developed product as well as technical drawings of the project.









Conceptual Innovation

As discussed in the previous product, the tape measures have a spring system that releases the tape and makes it retract "automatically". This mechanism has always been applied vertically. But what if it were applied horizontally? In this project it was decided to defy normality and apply a more flexible and resistant material to the tape itself, allowing it to be folded and creased without damage. In this way, the tape can be applied horizontally. This solution benefits the stability of the tape while measuring because the contact surface is larger. It also offers better functionality on vertical surfaces such as walls.

An electric micro-motor has also been applied to completely automate the stretching and retracting action of the tape so that you don't have to rely solely on the tape hook. All you have to do is press the button at the top once to stretch and once to retract. 

There is also a system for visualising the measurement to be taken, due to the recurring wear and tear on the tapes, which often makes it difficult to read the tape in different parts. For this reason, the numbering on the tape has also been removed.






Scale Model (1:1)

Three-dimensional studies were also carried out using 3D printing (stereolithography), in order to better perceive the existing problems in the new product, and to gain a more concrete understanding of the dimension and all the functionalities and sensations 
provided by the object.





Designed by Bernardo Pereira
Faculdade de Arquitetura U. Lisboa - 2022



Concept Measure Tape
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Concept Measure Tape

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